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How Is A Home Marketed?

As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities. Preparation takes time - typically, months. Homes must be in “show” co...

What Is A Counter-Offer?

The video puts this in more visual terms, but basically, a seller can respond to a buyer’s offer with changes - a “counter” - that improves the terms. You need to put yourself in their shoes and construct a modified offer that you think they might take that m...

How Do I Evaluate An Offer?

Well, as this story shows, there’s more to an offer than the price tag. Factors you should consider: Is this offer at, near or above my asking price? Are there clauses and additions in their offer that change the terms and final price substa...

Why Use A REALTOR®

A state license is required to sell real estate. But roughly half of those licensed take the additional step of becoming a REALTOR®. As we show you in this video, only members of the National Association of Realtors - NAR - are entitled to use that registered trad...

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